Eduardo Merille | Trying to be the shepherd

About

andalucia (178)The digital era we are in right now has fundamentally changed the world of marketing. Successful marketing today is often such a departure from what the average person considers marketing that I often find myself advising people to not think of what they need to do as marketing.  If you are not sure what I mean, a great place to start would be The New Rules of Marketing & PR or the now ten year old, Cluetrain Manifesto.  Many of the fundamental concepts in that book still hold true.

(If you are curious about the subtitle of this site read about it here)

I want to help you succeed by sharing information and learning from each other.  I love learning what’s new in tech, marketing, web and applying it to my life and my work.

My Day Job: Director of Marketing and New Media at FIU, which means I get to play marketing consultant and strategist, logo police, video producer, writer, photographer, social media advisor and many other fun roles with the support of a great team.

Education: FIU MBA 00′, Marketing BBA 97′, Belen High School 93′

Hobbies: Photography, Video Production, Video Games

You can also find me on linkedin, facebook, twitter, youtube, vimeo, xbox live and friendfeed.

Bio

I have been a marketing professional for over fifteen years and have been using social media extensively in marketing higher education for the last four years.  In the private sector, I worked on successful marketing projects for Texaco, OKIDATA, Del Monte and Isuzu Motors as an account manager.

With the University of Miami, I implemented a strategic campaign to improve rankings in addition to launching successful marketing campaigns for health care services.  At FIU, I was responsible for championing a strategic initiative to build a web communications team and building the university’s social media presence from scratch.  Managing the brand and implementing logo guidelines go hand in hand with the marketing consulting work I currently manage at FIU.

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3 Comments for About

Trying to be the shepherd | Eduardo Merille | October 19, 2009 at 12:36 am

[...] About [...]

Amado | January 15, 2010 at 4:04 pm

Your a pretty cool guy Eddie, Thanks for sharing some insight and wisdom. Keep up the awesome work.

Amado

emerille | January 15, 2010 at 8:07 pm

thank Amado. Appreciate that you had a look at the site. I am a fan of ” the knife” as well (just noticed them on your personal site)

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