Just came across this slideshow on on slideshare.net and thought it was incredibly informative.

In short: It describes the importance and the process of creating a community of brand ambassadors and/or users.

I think this is yet another great take away for higher ed from the corporate sector.  While there are many great examples of social media and communities being used by universities, I have not seen any take on the subject of creating a brand community.

Perhaps the closest example I know of may be @rachelreuben’s cafe new paltz ning network but then again I believe that is more about connecting new admits.

I would envision a university brand community including students, alumni and faculty who love the institution and want to contribute on all levels.

If anyone has other examples, please post in the comments.  I would love to see some.

brand, community, marketing, social media Hide