I wrestled with the subtitle of this blog and went back and forth a few times which is why the about page makes no mention of this as I write this post.  But I feel that I can wrap up all want to do here with this simple title.

I am a huge Quentin Tarantino fan and the line comes from the last scene in 1994’s Pulp Fiction, one of my favorite movies of all time.  The character of Jules Winnfield played by the legendary Samuel L. Jackson utters this line (its actually, “tryin’ real hard to be the shepherd”) in the dinner scene as he talks down a pair of armed robbers from making out with his boss’ briefcase rather than trying to kill them. His character is a hitman in the movie could have easily killed them.

Jules at the start of the movie is like much of traditional marketing and promotion, just trying to get the quick sale (the easy kill) or trick you.  Bang bang, another promotion, another conversion, another profit collected.  I see new Jules as what Chris Brogan refers to as human business.  Relationships and being human should come first for individuals and businesses.

At one point in the conversation with the robber Jules even utters,  “I don’t want to kill you, I want to help you”.

“Trying to be the shepherd” is about making a meaningful change (trying to become a better version of yourself or your business).  I want to empower you or your business by sharing in my experiences and thoughts.

Here is the complete ending scene.  If you have scene it, watch it again but think about what I wrote here. (Warning: tons of explicit language)

human business, marketing, merille, new media, pulp fiction, shepherd, social media, tarantino Hide